The German multinational corporation that crafts athletic shoes, sportswear, and accessories, Adidas announced on Tuesday the company is collaborating with Ready Player Me, a cross-game avatar platform for the metaverse. Adidas and Ready Player Me will launch a personality based AI generated avatar creation platform featuring the Adidas Originals’ Ozworld shoe collection.
Adidas Collaborates With Ready Player Me
Adidas is continuing its path into the metaverse and non-fungible token (NFT) collectibles as the firm announced it has partnered with Ready Player Me on Tuesday. Basically, Ready Player Me is a cross-application avatar platform designed specifically for the metaverse.
Ready Player Me’s technology allows people to explore different virtual metaverse worlds with a single identity. The platform Adidas Originals is launching is linked to the company’s latest Ozworld shoe release.
The futuristic sneakers bearing the name Ozworld were originally launched in the nineties and featured a dynamic adiprene cushioned outsole and upper. By partnering with Ready Player Me fans will be able to create metaverse avatars that utilize the Adidas Ozworld brand.
“Each unique avatar will be able to traverse the web through a bespoke partnership with Ready Player Me,” Adidas said on Tuesday. “This is the first brand partnership that pushes the limits of the platform – offering interoperability in generative avatars with over 1,500 different metaverse apps and games.”
Adidas has been testing the NFT waters with a lot of different ideas as the company revealed it had partnered with Coinbase and The Sandbox at the end of November 2021. The following month in December, Adidas collaborated with the Bored Ape Yacht Club (BAYC) NFT project.
After that, Adidas Originals launched an NFT collection with Punks Comics, Gmoney, and the BAYC project. The company’s Adidas Originals NFT compilation has also been a top NFT project in terms of sales volume.
The sneaker and sportswear giant will launch the personality based AI generated avatar creation platform on April 8. Adiclub members and Adidas NFT holders will gain early access to the metaverse and on April 28, the avatars’ first installment will launch.
What do you think about Adidas partnering with Ready Player Me and the Ozworld metaverse push? Let us know what you think about this subject in the comments section below.
Jamie Redman is the News Lead at Bitcoin.com News and a financial tech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written more than 5,000 articles for Bitcoin.com News about the disruptive protocols emerging today.
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